Rural Development through Agro-Tourism Promotion
(E) Further Promotion of the Tassha Village
In November 2009, at the community hall, the Nambu local government and people held a special event to celebrate the 5th anniversary of the Tassha Village Project. One of the specialties in Nambu is chrysanthemum-rolled sushi. There are different kinds of chrysanthemums in Japan. Among them, the edible variety of chrysanthemum has long been cultivated in Nambu. So, local women developed a technique to make rolled-sushi, wrapping rice and various ingredients with a spread sheet made of steamed chrysanthemum petals. During the 5th anniversary of the Tassha Village Project event, local people gathered at the community hall and made the world’s longest chrysanthemum-rolled sushi in order to have it recognized by Guinness. One hundred and twenty-five people participated in the special event, and made a 50-meter-long chrysanthemum-rolled sushi. Amazing!
Chrysanthemum sushi looks beautiful and delicious!
During the anniversary event, local people served other local specialties, such as sembei jiru, which is local soup with traditional wheat crackers, apple juice, and so on at the venue. Outside the building, a lot of fruit and vegetables were sold. Since this special event had been advertised both in and outside Nambu through the media and various networks, a lot of people attended the event and bought a lot of specialties. The local TV station and a couple of newspapers also came to cover the event. The 5th anniversary event was a very good opportunity for Nambu to promote its image to other areas.
Nambu has become vibrant due to an effective collaboration between the responsible local government officials and energetic local people. They regularly participate in events outside Nambu and introduce Nambu specialties such as cherries, apples, and sembei Jiru. In Nambu, everybody is Tassha, which in Japanese means healthy and skillful. They enjoy the Tassha Village Project; so, it has made the project successful.