Big Hugs for You!

My mom used to work for an entrepreneurship development project in Ethiopia from 2010 to 2011. She likes hand-made products “beary” much. Since 2010, she has been an enthusiastic fan of Ethiopia. She is always talking about Ethiopia. Sometimes, I am wondering whether EEN stands for the Economic Empowerment Network or the Ethiopian Empowerment Network. Mom, make sure that equality is maintained among all the countries!

One Japanese designer, Ms. Hiroko Samejima, who had stayed in Ethiopia through an international volunteer program, started a leather product business several years ago. She has a small office in Addis Ababa, and employs some Ethiopian staff. Quality sheep skin is available in Ethiopia. She designs leather products, such as bags, pouches, and cushions, and provides technical instructions for her Ethiopian staff.

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<The sheep is the trademark of her leather product business.>

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<Product Name: “Big Hug”>


From September 10th to October 15th, she is selling leather products at a temporary shop called a “pop-up boutique” in a shopping center named Roppongi Hills in Tokyo, Japan. Look at these bags! They look delicious and cute! In Ethiopia, there is a special drink called chimaki. It is a fruit juice mixed with mango, avocado, and guava. Precisely speaking, those three are not mixed. The three kinds of liquid are so thick that they do not blend with each other. Each liquid maintains an “independent” layer in the glass: yellow of mangos; green of avocados, and pink of guavas. What a beautiful combination! Ms. Samejima designed the bags, having derived the idea from this three-layered fruit juice. That’s why the bags look delicious! They look not only delicious but also cute, cuddly like a teddy bear. That’s why the designer named it Big Hug. What a nice name! The bag needs a big hug! So, I want to hug it! Mom, would you buy me one?

The brand name of Ms. Samejima’s business is andu amet. If you are interested in her leather products, please visit her Facebook. It is available only in Japanese, but you can enjoy the pictures. Click here! https://www.facebook.com/anduamet